Editing
Editing has been around for as long as media has existed. I learnt that even back in the time of using cameras with film, there have been some form of editing. Back before digital cameras and recording I learnt that they would physically cut and paste footage to alter the old films. I also learnt how thorough they can be with modern editing. They can completely changes the opinions people have on characters.
With editing they can even manage to change the narrative structure based on changing how characters and signs are interpreted.
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