How far do you agree with the comment that mass audiences are still passive recipients of media texts?

From what I have learned in lesson, I have found that this sounds like a very plausible and strong theory. One reason I believe this is that peoples opinions seemed to be based of what media is taken in. For example, someone brought up in an area were people are constantly against a topic, when brought up in an area that they may not oppose it, the person may still say they are against it. Another example, is what people think is attractive. This can be affected by gender and other factors, however during class when we talked about whether we thought that a female cover model was being represented as positive or negative. While males said they viewed the model as positive due to her being attractive, some of the females thought that she was being represented negatively, as if she were an object rather than a person. These different thoughts and opinions could have been brought out by what they personnally thought, however there is constantly claims similar to these opinions found throughout the media, which the class may have taken in passively, which would also again show the affect that passive media can have on a person, without them ever realising.